Category Archives: Health Care

Reaching C-suite and tips on “getting in the door”
by Julanne Williams

While at the ANI 2016 in Las Vegas we attended a special session intended to help exhibitors in their onsite experience. Additionally, they held a panel discussion that included CFO’s and VP’s from various health care systems.  For most people in the marketing and sales world this is a welcome opportunity. To hear first-hand what issues healthcare executives are focused on right now as well as what message resonates with the C-suite and decision makers is all good stuff.

Here is what they shared on their “Don’t do this” list:

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Path to a Better Patient Experience
by Julanne Williams

Are you struggling with managing your claims?
Do you find that your staff is spending an exorbitant amount of time handling patient correspondence and explanation of benefits (EOB’s)? Are your patients experiencing long hold times as they call to inquire about outstanding bills?

Move your data closer to the end-user — your patient. As you do, watch it become a much more simplified practice, as you move away from batch processing.

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A look to the year ahead in healthcare
by Julanne Williams

Each year we participate in the ANI 2016 HFMA event and each year is a unique experience. Held at the Sands Expo Center in Las Vegas proved to be a classy venue. With more than fifty breakout sessions to choose from there seemed to be something for everyone. This year’s theme was “out of the box” thinking. Keynote speaker/presenter Eric Topol, MD was clearly a fan favorite this year. I heard numerous attendees raving about his talk. A cardiologist and author of The Patient Will See You Now: The Future of Medicine is in Your Hands spoke about the future of medicine and the challenges that come with it. He spoke about the lack of a need for a stethoscope when physicians now have access to portable ultrasound devices — among many other things. (To read more about this debate click here…). And to learn more about Topol’s work and book click here.

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I’ll Give You $200 if You Can Find That Document
by Julanne Williams

Remember the game show Name that Tune? The host would say “I’ll give you $100 if you can name that tune in less than 30-seconds.” Well, this is kind of like that. Only, instead of a game show host it’s the laboratory billing director saying, “I’ll give you $100 if you can find that document in less than 48-hours.”

If you live in the wonderful world of laboratories this may sound familiar to you because it’s a true story. Frequently, you can expect the insurance auditors to come knocking on your door. It’s a bit like the IRS showing up – we’re sure they’re nice people but we don’t really want to see them at our place of business. It doesn’t typically spell out F.U.N.  So the insurance auditors showed up this one cool Fall day, for their bi-annual visit, with 50 “random” claims in their hands and asked the billing director at Universal Standard Medical Laboratories to provide the corresponding requisition and test results for these claims. 45 of the 50 requisitions and test results are matched – without any issue. The remaining five – well here is where the real story begins…

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